Gender Mainstreaming

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Group 1


Video

Project Title:

  • Gender Mainstreaming

NGO Project Lead:

  • Women’s Alliance for Development, Ana Milovic, Montenegro

All Project Participants:

  • Vedrana Kobas, CES, Croatia
  • Maja Barisic, OSCE, Bosnia and Herzegovina
  • IT: Irina Shumadieva, Metamorphosis, Macedonia


Summary of the Problem

This is a description of the problem situation. What kind of people mission better if this problem is solved? Women face different forms of discrimination in the labour market and at work place.

  • Companies are not taking into account the benefits of equal gender representation
  • Women often are not paid equally as men for the same job position.
  • There are fewer women on leading positions in the business sector
  • Companies often lack gender sensitive policies in the working environment
  • Direct beneficiaries are working women, women who are in a job search, companies


Proposed Solution

This should provide an outline of the basic need that would solve the above problem.

To engage companies in the process we will provide them with the option to propose questions to be included in a research. The main purpose of the research is to provide data gender structure, existing gender policies, characteristics of working environment, needs and habits of men and women employees and employers, but also to create friendly working environment and to increase efficiency and productivity of companies. After the initial phase, different tools and methodologies, offline and online promotion of the importance of gender sensitive employers will be used, which in the end should result with more socially responsible companies, less discrimination and better economy.


Technology to Solve the Problem

Areas of technology that you believe have the potential to solve this problem? (eg mobile devices, social networks, geospatial technology, etc.).

  • Online research (surveymonkey)
  • Web platform for mapping the gender sensitivity of the companies
  • Social Media
  • Visualizing data (infographic, videographic, presentations)
  • Badge for the companies who will show most improvement in creating gender friendly environment


Existing solutions or relevant links

What other information could help technologists working on this idea? Other events are in progress.

  • www.ravnopravnost.cesi.hr
  • This is virtual company for simulation of the ideal working environment based on research data


Action Plan

Once a potential solution has been developed, what is your plan of action to implement it?

  • Kick off event
  • Research conduct
  • Creation of the web platform
  • Social media promotion
  • Offline event for sharing the data from the research and promotion of best practice companies
  • Traditional media campaign