TechCamp Morocco: How Can Social Media Help Me Promote an NGO Events Portal
Group 13: How Can Social Media Help Me Promote an NGO Events Portal?
NGO Project Lead
Technologist Project Lead
Summary of the Problem
A problem that face many NGOs is the promotion of their events, actions or the ability to have a web presence that attract volunteers, participants or sponsors/donators. We identified and detailed some specific problems:
- Geographic limitation of the NGO communication
- There's no person fully available to manage the communication or the web presence of the NGO, when there's one person or more available, there's a real problem when he or she leaves the NGO.
- Some NGOs faced bad experience with the codes and passwords of webhosting or social networks profiles when it's not the NGO that manage that.
- NGO don't know how to attract people (participants, new members, volunteers, donators, sponsors...) via the social networks.
- Many people don't know about actions when they happened, they know just after.
Summary of the Proposed Solution
- We focused on using the same tools that are used now by most of the NGOs, including emailing, social networks, website, forums.
- We split the solution in two sections :
- A general part, that can be used by the NGO all over its existence, including best practices on social media management ;
- A specific part, including a strategy for communication before, during and after the events and actions, a media kit for beginners.
Technology to Solve the Problem
To use essentially the NGO website, webportals and Social media: All time best practices
When creating a website
- When hosting a website, create your account with the official email for the NGO and give the official information of the NGO and not the personal information of the president or the webmaster
- Start small and start with the essential, you can always expand
- In your website, talk clearly and briefly about the NGO objectives and planned actions
- Use trust markers : physical address, phone numbers, key members, real sponsors
- Start blogging about NGO concerns and actions, it's better if the blog is attached to the website (ex : www.myngo.org/blog)
On social media
- Choose few platforms to be in, mostly Facebook and Twitter, why not be on foursquare.
- Use the official email to create social media accounts.
- Have smart objectives and analytic indicators : manageable, attainable, relevant, timely.
- Focus on quality not in quantity, one bee in the field is better than one million flies (amazigh proverb).
- Manage and listen to the community.
- Be patient.
- Always ask members to be engaged on the NGO social networks (comment on the page, share URLs, retweet)
What to do before, after and during an event or action
- Write a brief (written for the web) press release about the event answering those questions : what's the event about, where, when, who is organizing.
- Add this press release on your website (or blog), and send it to the webportals in your city and specialized portals (ie : www.tanmia.ma) .
- Start talking about the event on social a month before it starts.
- Create a facebook events and invite your members, activists and friends
- Schedule nightly automatic publications (one per day) using hootsuite during the month before the event,
- Inform your followers daily about the evolution, program and the eventual changes of your actions.
- Use emails to inform people you know
- Don't hesitate to call by phone, action domain experts and invite them to the event
- If you use twitter, Create a specific hashtag and display it everywhere to the audience
- Display the facebook page, website URL to your audience
- Invite people to take photos and videos and share it on their social networks
- Create photo gallery of the event on the NGO facebook page and the blog
- Write a full summary of the event on the NGO blog
- Inform people on the facebook event with the links to the blog summary, and different photo galleries
- Get feedback : on the event page and facebook page, ask people about their experience during the event
[www.hootsuite.com Hootsuite] [www.tanmia.ma Tanmia] [www.facebook.com Facebook] [www.foursquare.com Foursquare] [www.twitter.com twitter]
- Training session for the NGO members who manage the social networks
- Comment analysis
- Evaluate social media objectives and renew them if needed