TechCamp Morocco: How do We Eliminate Stereotypes in Recruitment Campaigns on Social Media Attract Qualified Personnel?
Group 5: How do We Eliminate Stereotypes in Recruitment Campaigns on Social Media Attract Qualified Personnel?
NGO Project Lead / ONG Project Lead:
Technologist Project Lead
Job Nile – Recruitment Firm
Summary of the Problem
Qualified calibers are available in the employment market while the Organizations (Companies, NGOs…) offering vacant positions can’t find the right match of these qualified calibers through not being connected to them.
How to approach/reach/find the biggest number of qualified Professionals trough the social media channels
Summary of the Proposed Solution
Combine both the push and the pull methods on the internet campaign:
Continue to post and pray Reach out the candidates through direct approach on the social media (Facebook, Twitter, LinkedIn…)
Engage the community on the company’s page to attract more traffic of people interested in the activity and who can respond/share the recruitment campaign advertisement
Encourage employees (internal employees) to share the job campaign with their own networks and provide incentive actions (free dinners, coupons…)
Technology to Solve the Problem
Social media platforms that provide visibility to the recruitment campaign, that provide targeting tools and multimedia supports to be shared through the community of job seekers
Video platform (Video Offers/ Video Cvs) Youtube/Vimeo
Facebook Twitter LinkedIn Viadeo
Create and update content of the organization’s page
Put a strategy and the target for the recruitment campaign on the internet
Identify the most effective / relevant social media platforms
Follow up / monitor the related results in order to readjust if needed