TechCamp Morocco: New Markets for Artisanal Products

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Project Title

Group 2: New Markets for Artisanal Products


Project Participants

NGO Project Lead / ONG Project Lead:

Technologist Project Lead

Project Presenter

Summary of the Problem

Difficulties in marketing the products of artisans through the search for new markets.

What is the group of people that can perform this task if this problem has been resolved?

  • Craftsmen
  • Contractors
  • Contractors letters
  • Associations working for the artisans and handicraft

Summary of the Proposed Solution

Need to display products to markets outside of the city and the country and to identify the buyer and their needs and Favorites.

Technology to Solve the Problem

  • Commercial websites
  • Digital terrestrial to display products using multiple devices such as video and images ...
  • Advertising and publicity through social networks and search engines
  • The use of the Internet and social networks in order to study the market) diagnose customers' requests, study the competition, identify the product, the price,

Existing solutions or relevant links

Follow-on Actions

  • Find ideas and identify the needs of potential customers across sites specializing in traditional industry -
  • Identify the product, valuation and marketing strategy and financial objectives -
  • Creating a Web site and product pages on social networks -
  • Contact the Moroccan federation of electronic commerce in order to identify the offers and services available -
  • Beginning of sales in May 2013 –