TechCamp Morocco: Promotion of Internet Web Sites

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Project Title

Group 9: Promotion of Internet Web Sites


Project Participants

NGO Project Lead / ONG Project Lead:

Technologist Project Lead

Project Presenter

Summary of the Problem

How we can promote Internet web sites for our organization on a large scale (national and regional level)? In the case of the creation of a new Internet site for the association or non-governmental organization, often encounter this problem associations promote the location where the number of visitors is limited. And therefore this will reflect negatively on the dissemination of the activities of the Association.

Summary of the Proposed Solution

Should provide an outline of the basic necessity that would solve the above problem. Based solution that we proposed on 3 pillars:

  • Site Content: - the adoption of effective techniques in editing articles, (to choose an appropriate title, the adoption of a simple language ...)
    • Diversification of the site's content (video, text, images ...)
    • Choose the appropriate language. (Or multilingualism)
    • To publish articles related to the objectives of the organization.
  • Publish content: - Linking the social networking site.
    • Choose the right time for publication in the social networks.
    • Improve the reference site in the search engines.
    • To make way for visitors to give responses.
  • Analyze and monitor the cost-effectiveness of the site: - rely on technologies available in the Internet can accomplish Site Statistics reflect the performance of the system (number of visitors, the number of articles per month, survey articles, key words ...)

Technology to Solve the Problem

  • Content: - the adoption of techniques SEO
    • Shortening download site.
    • Give priority to content at the expense of advertising.
    • Rely on ready-made templates. CMS
  • Publish content: - the adoption of means of dividing the timeline for publication in social networks: Bufferapp ..
    • The adoption of newsletters Newsletter.
    • Collect the information needed to improve the services of the site

Existing solutions or relevant links

Blogs ...

Follow-on Actions

  1. Dependence on effective CMS (Wordpress, Joomla ..)
  2. Formation of a special team liberalization.
  3. Formation of a special team deploy and activate social networking site.
  4. Analyze and monitor the site.
  5. Just Do IT